A leader is a dealer in hope


Emperor Napoleon Bonaparte was born to a relatively modest family, on a provincial island, far from the centres of power. But somehow he became one of the greatest military and political leaders of all time.

The philosophy of leadership that enabled him to achieve this was very simple:

“A leader is a dealer in hope.”

No matter what situation you face, your first job as a leader is to inspire hope, first in yourself and then in other people: to create a vision that spurs you and them to want to do what needs to be done.

We can see this in the outcome of the Brexit referendum: “Take back our sovereignty.”

We can see it in the elections of the 44th and the 45th presidents of the United States: “We are the ones we have been waiting for” and “Make America great again.”

All these promises gave people hope — and that is what won the day.

So what steps do you take each day to create hope — for yourself and for other people? Would you like to learn the seven steps to doing this better?


Adapted from Inner Leadership: a framework and tools for building inspiration in times of change.

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(And remember: you don’t learn to swim by reading about swimming, you also have to practice.)

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