You don’t find your purpose, you build it (HBR)

A newly-hatched turtle sets off to live its purpose

Mark Twain famously said that

“The two most important days in your life are the day you are born and the day you find out why.”

Harvard Business Review recently published an article on the ‘finding out why’. It argues that the purpose of our life isn’t something we find but rather something we build: it might not be only one thing and it might change over time.

Inner Leadership partly agrees. We think our life purpose is probably fixed but certainly our understanding of it changes and deepens over time. There might be a thousand ways we could put it into practice. The important thing is to start somewhere, learn, and improve.

Inner Leadership provides tools for quickly doing exactly this: for finding your best understanding of your purpose today and putting that into practice. Getting it right will immediately bring you more focus and enthusiasm. And as you move forward your understanding will deepen and change. Then you can repeat the process, refine and focus, then find new way(s) to put that into practice.

Viktor Frankl said our search for purpose and meaning is our “highest calling.” Scientists have found that living a life of purpose changes our genes, reducing our risks of heart attacks and cancer.

Do you know your life purpose? Would you like to understand it better? Would you like to find more ways of putting it into practice?

Adapted from Inner Leadership: tools for building inspiration in times of change.

You can sign up to daily posts here.

Photo By Jolene Bertoldi via

Leave a Reply