Eight benefits of knowing your purpose and values

Team of cyclists racing in line, focused, determinedIn a time of change everything can seem urgent. So thinking about your purpose and values might seem like an unnecessary distraction.

But investing your time to find them will bring you eight significant benefits:

  1. Better Results
    The better you know your purpose and values, the better you can focus your resources on achieving the results that matter to you. Then you become more likely to achieve them. Better inner clarity leads to better outer results.
    .
  2. More Motivation
    People who know their purpose and values are more able to keep going in the face of obstacles and negative feedback: the better you know what outcomes matter most to you, the more energy you have to pursue them, no matter what happens.
    .
  3. Fewer Problems and Distractions
    Winston Churchill said, “You will never reach your destination if you stop to throw stones at every dog that barks.”
    Knowing your purpose and values shows you which issues are worth addressing and which are someone else’s fight.
    .
  4. Clearer Opportunities
    Knowing your purpose and values also shows which of the opportunities that come your way are worth pursuing and which are best ignored. This helps you to prioritise your time and resources (again leading to better results).
    .
  5. Clearer Outcomes
    For issues you engage with, your purpose and values provide a shorthand for quickly identifying the outcomes you seek. (This frees up time and resources to work on achieving those outcomes.)
    .
  6. A Greater Feeling of Control
    In a world of constant change, knowing your purpose and values enables you to choose how you respond to any situation: what you engage with, how, and what you ignore. This is Inner Leadership. This is true power.
    .
  7. Immediate Results
    Your future vision has two parts: the outcomes you want to create and the culture you want to live by, once you have achieved your vision. By choosing to live in line with your purpose and values today, you immediately achieve that culture, which then helps achieve the more measurable aspects of your vision.
    .
  8. More Freedom, Flexibility, and Adaptability
    Seeing your goals as ways of achieving a deeper purpose makes it easier to adapt to unexpected circumstances: you simply find new ways of achieving the same purpose, given the way things have turned out. This brings a stability and continuity that lets you become more flexible to changing events and recover more quickly from setbacks.

In a churning world, investing the time to define your purpose and values will bring you better focus, motivation, adaptability, and results.

Which of these benefits would be most useful to you today? Will you invest the time to get clearer on your purpose and values?


Adapted from Inner Leadership: tools for building inspiration in times of change.

You can sign up to daily posts here.


Photo By Hernán Piñera via StockPholio.net

Leave a Reply