Eight very practical benefits of knowing your purpose and values

Team of cyclists racing in line, focused, determined

In a time of change, when every issue can seem urgent and important, thinking about your purpose and values might seem like a distraction.

But investing the time to find your purpose and values will bring you eight very practical benefits:

  1. Better Results
    The better you know your purpose and values, the better you will be able to focus on creating the results that matter most to you. This makes you more likely to achieve them. Inner clarity brings outer results.
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  2. More Motivation
    People who know their purpose and values are better able to keep going in the face of obstacles and uncertainty. The better you know what really matters to you, the more energy you will have to pursue it, no matter what else is happening in the world around you.
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  3. Fewer Problems and Distractions
    Winston Churchill once said, “You will never reach your destination if you stop to throw stones at every dog that barks.”
    Knowing your purpose and values shows you which issues which can be ignored — which helps you to focus your time and resources.
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  4. Clearer Opportunities
    Knowing your purpose and values also shows you which of the potential opportunities that come your way are worth pursuing and which to leave for someone else. Again, this helps you prioritise your limited time and resources.
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  5. Clearer Outcomes
    For the issues you do engage with, knowing your purpose and values will make it quicker and easier to define the outcomes you want to create. This means you spend less time and resources planning what to do and more time and resources working to achieve those outcomes.
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  6. A Greater Feeling of Control
    In a world of constant change, knowing your purpose and values allows you to choose how you respond to any situation. This is true power: this is Inner Leadership.
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  7. Immediate Results
    The future you want to create has two parts: the outcomes you want to build and the culture and values you want to live by when you get there.
    By choosing to live in line with your purpose and values now, you immediately achieve half your vision. Then you can switch your attention to manifesting that culture into the world in the form of tangible outcomes.
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  8. More Freedom, Flexibility, and Adaptability
    Seeing your goals as ways of achieving your deeper purpose helps you to adapt better to changing circumstances: when things don’t turn out the way you expected you simply find a new way of achieving the same purpose. This brings you flexibility, continuity, and stability. It lets you to recover faster from setbacks and be more flexible to changing events.

In a churning world, spending the time to define your purpose and values is a practical investment that will repay itself many times over.

It also brings you a step closer to becoming antifragile: able to use change to become stronger.

Which of these eight benefits would be most useful to you today? Have you invested the time to find your purpose and values?


Adapted from Inner Leadership: a framework and tools for building inspiration in times of change.

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Photo By Hernán Piñera via StockPholio.net

3 Replies to “Eight very practical benefits of knowing your purpose and values”

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