Why ‘Churning’?

A woman churns butter by hand while reading a newspaper

People often ask why this book is called “The Churning”.

There are three reasons.

The first is because of the huge changes that are happening in technology, politics, the economy, society, and of course the environment. These have created a volatile, uncertain, complex, and ambiguous world. This is the outer physical churning we face.

The second churning is the emotions we can sometimes feel as a result: the feelings of uncertainty, anxiety, fear, and loss that naturally arise from so much change. Like a sock in a washing machine we feel tumbled about. This is our inner emotional churning.

And the third kind of churning is the churning that turns cream into butter. Because ultimately change is nothing new. And so, with the right tools and the right perspective, we can learn to ‘churn’ ourselves to become whoever and whatever we want to become. We can learn to let go of what doesn’t matter and create instead what does.

This book is called The Churning because the times that we are living through and the feelings that creates provide an opportunity for us to churn ourselves from cream into butter. The book provides a framework and tools for doing so.

How much outer change and churning is happening in your world? How much inner churning has that created? Are you using this as an opportunity to churn yourself from cream into the butter you want to become?


The ancient Hindus described this process in the legend of The Churning of the Milk Ocean.


Adapted from Inner Leadership: tools for building inspiration in times of change.

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Photo By Nova Scotia Archives via StockPholio.net

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