To succeed you need to convince people do new things in new ways.
And the best way to do that is through inspiration — because, as Steve Jobs put it:
“If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.”
When the world around us is churning and changing, creating this inspiration matters even more, for three reasons:
- In a time of change, people are likely to be experiencing doubt, uncertainty, and even fear:
Getting them to switch to new ways of doing things means overcoming their fears — and the best way to do that is with inspiration.
- Once people have joined your project, difficulties are bound to arise:
The more inspiration you have created, the more people will be able to work around difficulties without further input from you. And the more inspired your customers, employees, and investors feel, the more they will stick with your project, no matter what happens. (A 2016 survey of tech companies showed that employees at Tesla and SpaceX had the lowest paid and most stressful jobs, but also the most meaningful and inspiring.)
- Over time the inspiration felt by your team will show up in results:
Research by Gallup found that companies with highly engaged workforces “outperform their peers by 147% in earnings per share… A highly engaged work-force means the difference between a company that outperforms its competitors and one that fails to grow.” And in a time of change, better results bring you more room for manoeuvre.
Building inspiration will spur people to join your project, motivate them to stick with it, and increase their contribution. And all of this makes it easier to handle change.
On a scale of 0-10, how inspired are you and your team today? What difference would it make if you increased that?
Adapted from Inner Leadership: a framework and tools for building inspiration in times of change.
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