The best way to make that happen is with inspiration.
Because, as Steve Jobs put it:
“If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.”
Creating inspiration will bring better results in three ways:
- In a time of churning, people are likely to be experiencing doubt, uncertainty, and even fear:
Getting them to switch to new ways of doing things means overcoming their inertia. And the best way to achieve that is with a large dose of inspiration.
- Once people have joined your project, difficulties are bound to arise:
The more inspiration you have created, the more people will be able to work around those difficulties, without further input from you. The more inspired your customers, employees, and investors feel, the more they will stick with your project, no matter what difficulties arise. (A 2016 survey of tech companies showed that employees at Tesla and SpaceX had the lowest paying and the most stressful jobs, but also the most meaningful and inspiring.)
- Over time the inspiration felt by your team will show up in the results they produce:
Research by Gallup found that companies with highly engaged workforces “outperform their peers by 147% in earnings per share… A highly engaged work-force means the difference between a company that outperforms its competitors and one that fails to grow.”
Building inspiration will spur people to join your project, motivate them to stick with it, and increase the levels of contribution they make. It is also more fun to be around. (And what other way do you know to increase earnings per share by 147%?)
On a scale of 0-10, how inspired are you and your team today? What difference would it make if you knew how to increase that?
Adapted from Inner Leadership: a framework and tools for building inspiration in times of change.
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