Why is it called ‘The Churning’?

People often ask me why this book is called “The Churning”. I tell them there are three reasons.

The first is because of the churning that is happening in the world. These are the changes in technology, politics, the economy, society, and of course the environment, that are happening all around us. Together these have created a volatile, uncertain, complex, and ambiguous world. This is the outer, physical churning that we face.

The second type of churning is the inner, emotional churning we can sometimes experience as a result of these changes: the feelings of uncertainty, loss, anxiety, and even fear that naturally arise when so much change is happening. Sometimes we feel tumbled about like a sock in a washing machine. This is our inner, emotional churning.

And the third kind of churning is the churning that turns cream into butter.

Because the fact is that change is nothing new — change has always been with us. The only thing that is different this time of change is the amount and rate of changes that are happening. But change itself is nothing new.

When we realise this, and when we have the right tools and techniques, we can learn to ‘churn’ ourselves from cream into butter: we can learn to use these changes as an opportunity to become stronger. And with enough practice, we can use this change to become whoever and whatever we most want to become.

How much outer change is happening in your world? How much inner churning is that stirring up? Are you using this time as an opportunity to become stronger and churn yourself from cream into the butter you want to become?


The ancient Hindus also described this process in the legend of The Churning of the Milk Ocean.


Adapted from Inner Leadership: tools for building inspiration in times of change.

You can sign up to daily posts here.

You can buy the book here and the workbook here.

(And remember: you don’t learn to swim by reading about swimming, you also need to practice.)


Photo By Nova Scotia Archives via StockPholio.net

Leave a Reply