Why is it called ‘The Churning’?

People sometimes ask why this book is called “The Churning”.

There are three reasons.

The first is because of the huge changes that are happening all around us, in technology, politics, the economy, society, and of course the environment. These have created a volatile, uncertain, complex, and ambiguous world and this is the outer, physical churning that we face.

The second churning is the emotional churning we can sometimes feel as a result: the feelings of uncertainty, loss, anxiety, and even fear that naturally arise from so much change. Like a sock in a washing machine we feel tumbled about. This is our inner, emotional churning.

And the third kind of churning is the churning that turns cream into butter.

The fact is that change is nothing new. All that is different now is the number and the rate of changes that we face.

And so, with the right tools and techniques, we can learn to ‘churn’ ourselves from cream into butter: to use these changes as an opportunity to become whoever and whatever we most want to become.

How much outer change is happening in your world? How much inner churning has that created? Are you using this as an opportunity to churn yourself from cream into the butter you want to become?


The ancient Hindus also described this process in the legend of The Churning of the Milk Ocean.


Adapted from Inner Leadership: tools for building inspiration in times of change.

You can sign up to daily posts here.

You can buy the book here and the workbook here.

(And remember: you don’t learn to swim by reading about swimming, you also need to practice.)


Photo By Nova Scotia Archives via StockPholio.net

Leave a Reply