Steve Jobs on Purpose and Values

Steve Jobs was an imperfect human being, like the rest of us. But in his short life he managed to accomplish more of the things that mattered to him than most of us do.

In his famous 2005 Stanford commencement address Steve talked about how he achieved this. He said:

“Your work is going to fill a large part of your life and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice.

“And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

Can we all be Steve Jobs? No.
Should we try to? No.
Can we learn from his example? Yes.

Inner Leadership shows us how to do this in five steps:

  • It provides tools and techniques for spotting when we are being “trapped by dogma” (such as ‘shoulds‘ and other mistaken assumptions)
  • It provides ways to get more in touch with what our inner voice, love, heart, and intuition are trying to tell us — so that we live our lives our way, not someone else’s
  • It shows us how to crystallise our ‘love, heart, and intuition’ into ‘purpose’ and ‘values’ — making them clearer, more tangible, and easier to convert into action
  • It helps us find more ways to put our purpose and values into action, starting from where we are now
  • It shows us how to inspire ourselves and other people to make our chosen way forward happen

The aim of Inner Leadership is not to help you become Steve Jobs.

The aim of Inner Leadership is to help you use change to become stronger so that you can achieve more of what matters most to you.

And doing this enabled Steve Jobs to accomplish so much of what mattered to him that when he died even foreign newspapers called him “The face of an era” — “Gesicht einer Ära.”

Do you know listen to your inner voice? Are you following your heart, love, and intuition? Would you like to?

Adapted from Inner Leadership: a framework and tools for building inspiration in times of change.

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You can buy the book here and the workbook here.

(And remember: you don’t learn to swim by reading about swimming, you also need to practice.)

Photo By Wolf Gang via

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