Three reasons inspiration matters even more in times of change

Castellers forming a human pyramid

To succeed in a time of change you need to convince people do new things in new ways.

The best way to do that is by inspiring them.

As Steve Jobs put it:

“If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.”

If that was true when the world was stable it is even more true now.

There are three reasons for this:

  1. In a time of change, people are likely to be experiencing doubt, uncertainty, and even fear:
    Getting them to switch to new ways of doing things means overcoming their doubt and fear — and the best way to do that is with inspiration.
  2. Once people have joined your project, difficulties are bound to arise:
    The more inspiration you have created, the more people will be able to work around those difficulties without needing further input from you. And the more inspired your customers, employees, and investors feel, the more they will stick with your project, no matter what happens.
    (A 2016 survey of tech companies showed that employees at Tesla and SpaceX had the lowest paid and most stressful jobs, but also the most meaningful and inspiring.)
  3. Over time, the inspiration felt by you and your team will translate into results:
    Research by Gallup found that companies with highly engaged workforces “outperform their peers by 147% in earnings per share… A highly engaged workforce means the difference between a company that outperforms its competitors and one that fails to grow.”
    In a time of change, better results bring you more room for manoeuvre.

Building inspiration will spur people to join your project. It will motivate them to stick with it. And it will increase the contribution they make.

All of which makes change easier to handle. And that makes you and your organisation antifragile: able to use change to become stronger.

On a scale of 0-10, how inspired do you (and your feel team) today? What would happen if you changed that?

Adapted from Inner Leadership: a framework and tools for building inspiration in times of change.

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Photo By Jaume Escofet via

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