And the best way of doing that is by inspiring them.
As Steve Jobs put it:
“If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.”
That was true when the world was stable. And there are at least three reasons why it is even more true now:
- In a time of change, people are likely to be experiencing doubt, uncertainty, and even fear:
Getting them to switch to new ways of doing things means overcoming their doubt and fear — and the best way to do that is with inspiration.
- Once people have joined your project, difficulties are bound to arise:
The more inspiration you have created, the more easily people will be able to handle those difficulties without needing further input from you. And the more inspired your customers, employees, and investors feel, the more energy they will give and the longer they will stick with your project, no matter what happens.
- Over time, the inspiration felt by you and your team will translate into results:
Research by Gallup has shown that companies with highly engaged workforces “outperform their peers by 147% in earnings per share… A highly engaged workforce means the difference between a company that outperforms its competitors and one that fails to grow.”
Building inspiration will spur people to join your project. It will motivate them to stick with it. And it will increase the contribution they make while they are with you.
All of which not only makes change easier to handle, it also makes you and your organisation antifragile: able to use change to become stronger.
On a scale of 0-10, how inspired do you and the people in your team feel today? What would would happen if you changed that?
Adapted from Inner Leadership: a framework and tools for building inspiration in times of change.
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(And remember: you don’t learn to swim by reading about swimming, you also need to practice.)