Creating inspiration, part 6: Higher principles, values, ideals

Apollo 15 Moon Landing - James IrwinThe 50th anniversary of the first moon landing this year is a good reminder of the sixth key ingredient for creating inspiration: if you want to inspire people support you, then as well as describing what you want to create, it is also important to explain why it matters.

When John F Kennedy announced that America would go to the moon, he not only described what they were going to do, by when (“landing a man on the moon and returning him safely to the Earth … before this decade is out”), he also explained why it mattered:

“We choose to go to the Moon … and do the other things not because they are easy, but because they are hard; because that goal will serve to organize and measure the best of our energies and skills.”

Two hundred years earlier, in 1771, a disagreement over tax triggered the Boston Tea Party. But what sustained America’s War of Independence was the underlying principle of whether or not Britain had the right to tax its colonies. And ultimately it was principles, not tax rates, that were enshrined in the Declaration of Independence:

“We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights… That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it.”

It was principles that inspired the French Revolution:

Liberty, Equality, Fraternity.

And it was principles that led Britain’s barons to stand up to their bullying king and demand the incredible new laws of Magna Carta, including

“No person may be held indefinitely without trial”

— principles that later became the blueprint for legal systems around the world.

People take great actions to uphold great principles.

So as well as telling your audience what you want them to do, tell them why it matters: the principles it stands for, the ideals it upholds.

Then they will help you build your vision, because in doing so they will be building themselves, applying the principles they believe in.

How inspired do you feel in your work? What are the deeper principles that drive and underpin that work? Is there a connection between these two?


Adapted from Inner Leadership: tools for building inspiration in times of change.

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Photo By SDASM Archives via StockPholio.net

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