Will you be missed? Are you going to matter?

This short film of Seth Godin speaking recently in New York is quite interesting.

He talks about how the industrial ‘scarcity’ economy is transforming into the ‘connection’ economy. Chat, email, facebook, Airbnb, Tinder, Uber — all these are about connecting someone who needs something with someone who can provide it.

The question that matters for business is no longer, “What can you control and use to create scarcity that you can charge for?” The question now is, “Will you be missed? Are you going to matter?”

For sure you might not succeed, Seth says, but you have as much chance as anybody. And the alternative is not even to try.

… … … … …

If you decide you want to matter then you need to decide at what. The Churning’s section on inner leadership will give you the tools to find what you most care about and turn that into an inspiring vision.

Once you have an inspiring vision then you need to make it happen. The Churning’s section on outer leadership will give you the tools to focus your resources and those of your organisation to achieve that in a changing world.

If having listened to what Seth Godin has to say, you decide you want to matter, The Churning can help you to make it happen, by defining at what, and why, and how.

Yesterday three masked gunmen attacked the offices of Charlie Hebdo in Paris, killing twelve people.

Those people knew the risks they were potentially taking. Their office, after all, had been firebombed in 2011. One even explicitly said, “I’d rather die standing than live on my knees.

They each chose to matter, to make a difference, in the ways that best suited them: as cartoonists, editors, policemen.

I do my best to do the same.

And Seth’s test shows true: they are already missed.

Screen shot 2015-01-08 at 09.16.31

Image by Lucille Clerc.

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