A recipe for creating inspiration

Sailing ship crowded with people

If you want to create something new in the world, your first task is to inspire people to want to make it happen.

Or as the pilot and poet Antoine de Saint Exupéry said:

“If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.”

The more you do this, the more motivated people will become to join you, stick with you, and deliver enthusiastic results.

To help you accomplish this are seven fundamental building blocks that you can call upon:

The way you combine these building blocks will be completely unique to you.

And when you define and combine them in a way that makes your audience long for your project to happen, you won’t need to assign them tasks or ‘drum up people to collect wood’ — they will do all that for themselves.

Are you and the people around you longing for the project you are working on to succeed? What if you were?


Adapted from Inner Leadership: a framework and tools for building inspiration in times of change.

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Photo By Bruno Girin via StockPholio.net

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